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Maldives' Road Show Boosts Indian Tourism Interest

Mendhuru teamMendhuru team

08 August 2024 - 08:32

The recent "Welcome India" road show, aimed at boosting the Maldives' tourism industry, has been deemed a significant success, according to Tourism Minister Ibrahim Faisal. Addressing the press after the event, Minister Faisal outlined the comprehensive efforts made to enhance the Maldives’ appeal to the Indian market.

The road shows, conducted in three major Indian cities—New Delhi, Mumbai, and Bangalore—were part of a broader strategy to rejuvenate and promote the Maldives as a premier travel destination. This initiative was organized by the Maldives Marketing and Public Relations Corporation (MMPRC), the Maldives Association of Travel Agents and Tour Operators (MATATO), and the National Hotels and Guesthouses Association of Maldives (NHGAM).

Minister Faisal highlighted the importance of these road shows in strengthening connections with Indian tourism stakeholders and potential investors. "The success of these events reflects our dedication to not only promoting the Maldives as a top travel destination but also to creating avenues for Indian investments in our tourism sector," Faisal stated.

Investment Forum to Attract Indian Investors

As part of the government’s strategy to invigorate the tourism sector, Minister Faisal announced plans to host an investment forum aimed at attracting Indian investments to the Maldives. The forum will offer Indian investors a platform to explore opportunities within the Maldivian tourism industry and foster economic collaboration between the two nations.

During the road shows, Maldivian representatives also met with the Indian Minister of Aviation. Discussions centered on enhancing cooperation to address the decline in Indian tourist arrivals and to facilitate more accessible travel between the two countries.

Future Prospects

The road shows were met with positive feedback from Indian tourism professionals and stakeholders, who expressed interest in strengthening tourism ties with the Maldives. The events successfully showcased the Maldives’ diverse attractions and its potential as a leading destination for Indian travelers.

Looking forward, Maldives’ tourism authorities are optimistic that the combined efforts of promotional road shows and strategic investment forums will lead to increased Indian tourist arrivals and a stronger partnership between the Maldives and India in the tourism sector.

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